DIGITAL MARKETING (SEO Training)

SEO TRAINING IN CHANDIGARH / MOHALI

In simplistic terms, digital marketing (seo training) is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Basics for SEO


  • What is Domain?


  • Basic Knowledge of World Wide Web


  • Difference Between Portal and Search Engines


  • What is SEO?


  • Types of SEO Techniques


  • White Hat Techniques


  • How Search Engine Works?




SEO Research and Analysis


  • Market Research


  • Keyword Research and Analysis


  • Keyword Oppurtunity


  • Competitors Website Analysis


  • SWOT Analysis of Website


  • How to Choose Best Keywords


  • Tools Available for Keyword Research




Website Design SEO Guidelines


  • Content Research


  • Content Guidelines


  • Content Optimization


  • Design and Layout


  • XML Sitemap / URL List Sitemap

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On-Page Optimization


  • Meta Descriptions and Meta Keywords


  • Headings


  • Bold Text

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  • Domain Names and Suggestions


  • Canonical Tag


  • Meta Tags


  • Images and Alt Text


  • Internal Link Building


  • The Sitemap


  • Invisible Text


  • Server and Hosting Check


  • Robots Meta Tag


  • Doorway Pages


  • 301 Re-Direct


  • 404 Error


  • Duplicate Content




Off-Page Optimization


  • Page Rank


  • Link Popularity


  • Link Building in Detail


  • Directory Submission


  • Social Bookmark Submission


  • Blog Submission


  • Articles


  • Links Exchange


  • Reciprocal Linking


  • Posting to Forums


  • Submission to Search Engine


  • RSS Feeds Submissions


  • Press Release Submissions


  • Forum Link Building


  • Competitor Link Analysis




Analytics


  • Google Analytics


  • Installing Google Analytics


  • How to Study Google Analytics


  • Interpreting Bars and Figures


  • How Google Analytics Can Help SEO


  • Advanced Reporting


  • Webmaster Central and Bing/Yahoo


  • Open Site Explorer


  • Website Analysis Using Various SEO Tools Available




SEO Tools


  • Keyword Density Analyzer Tools


  • Google Tools


  • Yahoo/Bing Tools


  • Rich Snippet Text Tools


  • Comparison Tools


  • Link Popularity Tools


  • Search Engines Tools


  • Site Tools


  • Miscellaneous Tools




SEO Reporting


  • Google Analysis


  • Tracking and Reporting


  • Reports Submission


  • Security Ranks